WEDDING & ENGAGEMENT

RINGS

NECKLACES & PENDANTS

EARRINGS

DIAMONDS

GEMSTONES

FLEXIBLE DESIGNS

Why are certificates important for investment diamonds?

Investment diamonds are a stable investment.  Their value remains steady even in times of crisis, which is one of the reasons diamonds are an excellent savings product.  To guarantee this value, one needs proof: this is where the certificates come into play. A diamond’s certificate is its ID card, which reveals any possible flaws and allows one to verify that the diamond has all the qualities necessary for a legitimate investment diamond. The Certification of a Diamond: Proof of its Quality The certificate shows all the information that characterize the diamond: first the 4 Cs, carat weight, color, clarity, and cut.  Very specific characteristics are also found on the certificate: the degree of fluorescence, the quality of the cut, polish, and symmetry as well as the dimensions of the diamond.For certain diamonds, such as Kcut investment diamonds, the certificate number is engraved on the girdle which also guarantees the traceability of the stone.The certificate allows one to attribute a certain value to a diamond since it includes every possible detail concerning the stone including any structural flaws of inclusions A Way to Choose Investment Diamonds When they are given a certificate, diamonds are carefully scrutinized and analyzed.  Any defects are revealed and noted on the certificate.  This is the role of the certifying laboratory which can make additional comments about the characteristics of a diamond on its certificate.This detailed information can affect the value of a diamond.  To guarantee the most stable value, it is advisable to choose a diamond that does not have any additional commentary or flaws listed on its certificate. Investing in Diamonds vs Gold: Why Diamond Investments Are More Lucrative In Comparison To Gold Are you eager to make some smart investments for the rainy days?  Do you want to make investments where you do not really have to worry about depreciation?  Well, if this is the case, then invest in diamonds.  A difference of opinion exists here because some people believe that investing in gold is better. We will give you a clear comparison and present convincing points to show that diamond investment should be your preference.This way it will become easier for you to make your decision. Moreover, you will have this confidence that you have substantial investment lying with you at all times.Why diamond investment should be your preference in comparison to gold Diamond appreciates in price: The trends have changed in the recent years. Gold is a valuable investment but now diamonds seems to hold better investment prospects for the buyers. Now, the industry players are of the opinion that rings can turn out to be a better replacement in comparison to gold. Drop the idea of investing in gold. The reason is that the diamonds have experienced a steady price appreciation in the recent years. As per the estimates of the experts diamond can easily give a return of about 12% annually. On the contrary, when gold increases in value, the increase is in the single digits.Economically strong countries will drive the demand for the diamonds: The future of diamond investments is bright because the demand will increase in the next years. The reason is countries like China are expected to drive the demand for diamonds. Interestingly, the demand for diamonds is also growing in the US. Now, we can safely state that if you are a diamond necklace owner, then it can safely be said that you will be able to buy more expensive items in the near future. People will be keener to buy diamonds that are branded in the coming years. Diamonds are portable: Well, the truth is that both gold and diamonds have aesthetic value. However, if you compare diamonds and gold, then this gem can be considered more portable. This gem can be termed as a concentrated way to store wealth. Better inflation hedge: The diamond industry does not correlate with the financial market and works independently. This is why the inflation hedge is better for high quality diamonds.Another thing that needs to be mentioned here is that most of you buy gold in the form of jewellery. This is why when this jewellery has to be liquidated, then it loses the craftsmanship value. Things you should keep in mind before investing in diamonds Price will depend upon global economy When you are making an investment, then you need to have a clear picture in mind. The most important thing that you need to make a note of is that the prices of diamond will depend upon global scenario. This is why the best time to make diamond investments is when there is economic stability in the market.Judge the quality and real worth of this gem: The most vital aspect that you need to be aware of is that diamonds can only be a worthwhile investment if you buy genuine ones. This is why you should only make an investment in this gems if you have the knowledge regarding the market or you have contacts with industry experts. This way you can get your hands on the best quality diamonds and will not have to worry about losses coming your way.Negotiation is mandatory when buying this gem: It is important that as an investor you should try to negotiate the price of the certified diamonds as well, whenever it is possible.Have a clear perception about the buy-back value: When you are purchasing this expensive gem you need to have a clear idea about the buy-back policy. Remember this policy does differ from jeweler to jeweler. This is why you need to have a clear understanding of this policy when you make a purchase from your jeweler. If we look at the ideal scenario, then a genuine high quality diamond can fetch you about 95% of the market value. Size does matter: If you are new in the diamond investment business, then ideally you should start off by buying one carat diamonds. If you go for a diamond that is less than one carat, then you will not be able to get a fair price for that diamond. Considering the resale value of diamonds: Well, another thing you need to keep in mind when buying diamonds for investment purpose is the resale value. If you have a rare piece of diamond, then you need to make a note of the fact that it will require more effort to sell that diamond. You can sell the rare pieces on auctions or you have to explore different diamond trading platforms. You will need to do a bit of research in this regard and make sure that you get your hands on a reliable platform. However, if you go for medium quality diamonds, then they have more resale value provided there is no discoloration or obvious Considering the cuts: The cut of the diamond also decides the resale value. For example, the princess cuts are quite popular at the moment. However, if you go for heart shape diamonds, then they remain in out of the trend. If you go with the round diamonds, then they have the most resell-able value. This is why when you are purchasing diamonds, you need to have a clear idea in mind regarding the most sought after diamonds. The real problem is that most of the diamonds that are available in the market are not adequately cut. This is why you should go for the diamond that fits the AGS and GIA standards. Ideally you should think on the lines of opting for diamond investment if you can wait for the price to mature. This will be the right time to sell this gem.How to move about the process when you want to invest in diamonds Developing an understanding of the 4c’sWell, if you obsessed with the idea of investing in diamonds, then it is important to have the necessary insight about the 4c’s of diamonds. This way you will be confident about the fact that you are making the right pick. Well, the value of a diamond is affected by the following 4c’s. This includes carat weight, color, clarity and cut. Carat weight: When you are buying a diamond for investment purpose, then carat weight does make a difference. The carat can be termed as the unit of weight which is used for measuring this gem. You need to keep in mind that the price of this gem increases exponentially. Color: When you purchase diamonds as an investment, then the color makes a difference as well. Ideally, you should go for colorless diamonds. The reason is that they allow the maximum light refraction. This means that the whiter diamonds have more value. This means that you should have a clear idea about the color grades of the diamonds.The color D is representative of the colorless diamonds which have the maximum value. Additionally, the Grade E and F also fall in the color category. However, Grade D is superior to Grade E and F. The Grade G, H, I and J fall in the category of near colorless.The Grade K, L and M fall in the category of faint. Grade N, O, Q, P and R fall in the category of very light. Grade S, T, U, V, W, X, Y and Z are associated with the light diamond class. Diamond clarity: Well, when you have to understand the clarity grade of the diamond, then it actually refers to flaws of the diamond. Now, this gem has two basic kinds of flaws. They are the blemishes and inclusions. The compositions are found within this gem and the defects are found on the surface of the diamond. If you see any cracks and air bubbles on your diamond, then they are inclusions. If you see chips, pits and scratches, then they are blemishes. The diamond may develop some scars during the process of cutting as well. Diamonds with few or no flaws are considered valuable. This is why we will explore the clarity scale as well because it will make a difference if you have to make an investment on this gem. Now, Grade F is considered to be flawless. This means that there are no inclusions or blemishes on Grade F diamond when it is viewed using 10x magnification. The next grade is internally flawless. This means that the diamond has no inclusions and the blemishes are only visible to an experienced grader who views the gem using 10x magnification. The next grades are VVS1 and VVS2. This means that when a grader uses 10x magnification to spot the blemishes or inclusions, then it is difficult for him to see these flaws. Now, we will talk about grades S1 and S2. The inclusions of these diamonds can easily be seen by a skilled grader using 10x magnification. The grades I1, I2, and I3 are the lowest grade diamonds. The inclusions of these categories are quite evident when the grader looks at them under the 10x magnification. Cut: The cut of a diamond shows its reflection properties and its shape as well. Now, you can easily determine the reflection quality of the diamond through its cut. It will not be wrong to state that the cut is the most important aspect in the 4c’s. A good cut contributes to the brilliance of the diamond. The brilliance of this gem is the element of brightness. The finish and the angle of a diamond help in determining how the diamond can handle the light. The best diamond grade is ideal cut. The primary objective of this cut is to maximize the element of brightness. This is why the smart move will be to invest in the ideal cut diamonds. You are likely to find ideal cut diamonds in the round shape only. The next preferable category is excellent cut. The excellent cut diamonds cost less in comparison to the perfect cut. The next grade is perfect cut diamonds. The quality about this cut is that they can reflect all the light that enters the diamond. However, they are slightly inferior to ideal cut in terms of girdle width and table size. The next grade is good cut. However, you should avoid opting for poor and fair cut diamonds. The poor and impartial cut diamonds focus more on carat weight and have a poor reflection. Deciding your budget and diversifying the portfolio Now that you have a clear idea about the 4c’s , next you should set your budget. It is advisable to diversify your portfolio if you are eager to invest in diamonds. This means that if you are willing to spend about $20,000 on diamonds, then you should consider buying two diamonds of $10,0000 each. Moreover, it is not important to buy the same type of diamonds. You can opt for varying types.For example, you can go for one pink, one green and one yellow diamond. This way you can liquidate a portion of your portfolio whenever you want. When you want to purchase a diamond, then you should compare the prices of different retailers. It will be advisable that you should go for diamonds that come with a GIA certificate. This will be a more reliable investment on your part. Going for a mounted or loose diamond Now, there is no doubt that a diamond with a smart setting can offer more return. However, you need to make a note of the fact that it becomes almost impossible to grade this gem when it is mounted. The buyer might request you to remove the setting when he is planning to buy the diamond. Well, we believe that after going through all the details you must be convinced that it is more viable to invest in diamonds than in gold. This is why you should make sure that you start exploring the diamond market right away to pave the way for a secure future. You will not regret this investment all.​

Lady Gaga Shines at Oscars in Priceless Tiffany Yellow Diamond Once Worn by Audrey Hepburn​

     We’re off the deep end for ‘s Oscars jewelry!, the nominee for Best Actress and Best Song was one of the most anticipated actresses to attend the Oscars on Sunday. Her team  that “there’s a lot more to do” with her elevated, elegant red carpet style, and with this Old Hollywood look, she definitely surpassed many expectations. Not only did she wear a gorgeous Alexander McQueen gown with matching leather opera gloves, she accessorized it with an incredibly valuable — and historically significant — piece of jewelry, the Tiffany Yellow Diamond. “Lady Gaga is the ultimate creator, innovator and rule breaker, and I’m thrilled that she will be wearing the legendary Tiffany Diamond on the awards show red carpet for the first time since it was discovered 141 years ago,” Reed Krakoff, Tiffany & Co. Chief Artistic Officer, said in a statement. Added her Sandra Amador and Tom Eerebout: “The chance to work with such an amazing piece of design and history tonight is a creative dream come true. There are so many beautiful jewels in the world, but the radiant Tiffany Diamond, which weighs over 128 carats, is truly exceptional, which is just so fitting for Lady Gaga.”  The stone totals 128.54 carats and is said to be priceless. It was first discovered in South Africa over 140 years ago by Tiffany & Co. founder Charles Lewis Tiffany. Tiffany had found it in 1877 and acquired one year later.In honor of Tiffany’s 175th anniversary in 2012, the one-of-a-kind gem was reset into the eye-catching necklace, which is the style Gaga wore. It features over 100 carats of white diamonds. Gaga is the first celebrity to wear the Tiffany Diamond since Audrey Hepburn, who  in publicity photos for her famous 1961 film Breakfast at Tiffany’s. Socialite Mary Whitehouse was the only other women to wear the piece, debuting it in a lavish necklace at the 1957 Tiffany Ball in Newport, Rhode Island. The Tiffany Diamond has also appeared in the windows of the Fifth Avenue flagship store in New York City.Lady Gaga completed her jewelry look with Tiffany & Co. earrings featuring yellow and white diamonds.Gaga’s high-fashion Oscars moment marks the culmination of a busy awards season for the star, who continues to push the envelope with her style.“I think she’s very diverse with what she wears,” said Tom Eerebout, a longtime member of the Haus of Gaga who co-styles the superstar alongside Sandra Amador, “But the pieces that she wears are very her.” While the necklace was the focal point of Gaga’s Oscars look, one piece of jewelry from her personal collection was noticeably missing from her left hand. The Oscars comes less than a week after a rep for Gaga, 32, exclusively confirmed to PEOPLE that she and , a talent agent for CAA, have Speculation began that the couple had split after eagle-eyed fans noticed that Gaga did not wear her engagement ring to the  on Feb. 10. She also did not thank Carino in her acceptance speech after winning the Grammy for Best Pop Duo or Group Performance for her song “Shallow.”   Additionally, Carino, 49, did not attend the Grammys, even though Gaga had brought him to as her date to the  and the , as she continues to collect accolades for her role as Ally in A Star Is Born. Gaga’s co-star  has been at her side throughout awards season. On Friday night the close friends and collaborators  at the San Vicente Bungalows in West Hollywood, where they spent the evening bonding with fellow guests  and . An onlooker tells PEOPLE that Gaga, Cooper, DiCaprio and Jagger spent over an hour together at the party, hanging out and having a great time chatting on a corner couch. Throughout the course of the evening, different stars would rotate in to spend time with the group.        ​

HOW TO BUY AN ENGAGEMENT RING

Buying an engagement ring can be a scary ordeal, but with these tips from Adam Bitton, any layperson is sure to become a diamond expert themselves.

The truth about investment diamonds

Since 2008 the global economy has known many ups and downs - but mainly downs. It is during these difficult times that people start to watch out for their money and look for real alternatives. It is also during these times that we learn and appreciate the advantages of physical commodities. This is why we see the increase in the value of gold, silver and lately... diamonds.                    Diamonds as an Investment  The use of diamonds as an investment and financial hedging tool has grown rapidly over the last few years to point that there is even an interesting section about it in .The reason is quite obvious and actually makes lots of sense: Diamonds don't take up room -Diamonds have forever been used as an excellent means of transfer. The fact that such a small item can be worth so much money is astounding. You can easily keep a one million dollar diamond in the smallest of safes. A diamond is durable - It doesn’t break or wear off -As the hardest substance on earth you do not have to worry about anything happening to it. All you have to do is to make sure you do not lose it! (and even that can be insured). Inflation Proof - This is actually true to most physical commodities. Real estate, gold, silver and diamonds usually appreciate in compliance to inflation. Unlike the others, diamonds are more durable and movable. This is also why even if you do not want to buy diamonds for investment buy just considering an alternative form for putting some money aside diamonds make a good choice. You can enjoy it while you have it -Since diamonds do not wear off and technically there is no meaning to selling a "second hand" diamond, you can mount it and wear it while you use it for investment purposes.Psychology -It is physical. You can hold it, look at it and even wear it. It makes you feel safer unlike stocks and other financial items which are rows on a computer screen.Besides the psychology and physical aspects there are also financial advantages to buying diamonds for investment purposes which we'll show below. But first thing first - How to Invest in Diamonds?Diamond investment should fall into your category of alternative investments with all it entails.This means that they should be a small portion of your portfolio etc. The idea is actually quite simple. As we mentioned, investing in diamonds is based on the fact that diamonds are physical commodities. As such, you can easily buy them everywhere, even online. The recommendations below are the basic guidelines, a how to invest in diamonds tips and tricks if you wish. But most important we also cover the risks so please read thoroughly till the end… Learn the basics (at least)You should start at the beginning. Learn the basics, the diamond language. Start with the 4 Cs of Diamonds. If you had your mind set on investing in colored diamonds then I highly recommend continuing right after this article to our How to Choose a Colored Diamond guide. Set a budgetKeep in mind that this should be a part of your portfolio. True, unlike stocks, the initial amount that is required is a bit higher but this is no reason to go over the budget or over the ration of your portfolio that you had in mind. Diversify your diamondsDon't put all the eggs in one basket. Even though it was Warren Buffett who said "Diversification is protection against ignorance, it makes little sense for those who know what they’re doing", we can't all be Buffett. In diamond investment like in other investments it may be wise to diversify your "portfolio". If you had set your diamond investment budget on $20,000 then you should consider buying 2 x $10,000 diamonds or even split it into three. On top of that, don't buy two / three diamonds of the same type. If you had your heart set up on a  then it might be smart that the second diamond will be blue, green or even . You don't know which will rise more or alternatively which will be easier to sell later on. Also, this is great since it will enable you to liquidate a portion of your portfolio in case you need to allocate some of your investment funds.  Compare PricesForgive me for repeating the obvious comparison to stocks but a diamond is not a stock. The price is not set by thousands of buyers and sellers bidding online in a transparent platform. However, with the huge amount of online retailers you can easily compare asking prices for similar diamonds (this is harder to do when it comes to colored diamonds where each diamond is different). Buy rare yet desired - use logicI personally don't see too much point in buying something that everyone has. I've seen mentions about buying a round 1 carat D VS diamonds for investment but when time comes to liquidate your investment, you are selling something that can easily be bought elsewhere - you are competing with many other sellers (and manufacturers). However, if you have a special natural colored diamond, for example a blue diamond or a pink diamond, you are on a league of your own. However, keep thinking of "desired". For example, it will be easier to sell a cushion cut or a round diamond (even if pink) than a marquise. It will be easier to sell a VS blue diamond than one with I2 clarity (even though it is reflected in pricing). Use common sense and trust your instincts about what to stay away from. Know what you are gettingBuy only certified diamonds. Do not trust what the seller is saying (or writing in case it is online). Keep in mind that every minor change in a diamond's attributes means a lot of money. We highly recommend buying diamonds specifically with GIA certificates. This is probably the most known gemological laboratory and also a very strict one. Besides for the buying part of the investment, consider that when it is time to sell your diamonds your buyer will probably also want to see a GIA grading report. When it comes to colorless diamonds the IGI is also considered quite strict but when it comes to colored diamonds the GIA are to this day the only ones to trust. Mounted or LooseMost chances are that when the time comes and you wish to liquidate your investment (sell your diamond) the person who buys it has its own agenda for it. Maybe like you he buys it for investment but most probably it will be for a setting that he dreamt of. This is why you would probably get zero value for your setting and only the diamond itself will be calculated for assessing the value. But does it mean that you shouldn't mount it?Not necessarily. Not everyone can imagine how a diamond looks when mounted. A good and smart setting can very much be a great tool that will help you sell the diamond. Good settings can emphasis the color and hide inclusions. In fact, most of the extremely rare diamonds that you hear about selling in auctions by Christie's and Sotheby's are mounted. And let's not forget that when mounted you can enjoy it while you have it. Small note, it is practically impossible to grade diamonds while mounted. True, if you followed our instructions you had bought a diamond with a GIA certificate that states its attributes - but still, an experienced buyer might very well ask you to remove it from its setting. In this case I recommend you to do it as a contingency to him purchasing the diamond if all is ok. Buy Your Diamonds CheapThis Paragraph is in continuation to the above section. Buying at a retailer means that you bought your diamond after many brokers and mediators got their share. By buying cheap we do not mean to buy cheap diamonds (on the contrary). This means buying as high up the chain of distribution as you can. Skip the mediators. Try buying directly from manufacturers. Many diamond manufacturers (like us) now have online stores and are happily willing to sell directly to the end customers.  Don't be shyAsk many questions. Try to reach diamond experts and consultants. Use diamond forums. It is the age of sharing and carrying. Social networks are full of people that would be more than happy to assist. Some probably already invested in diamonds and can share their personal experience. What are the advantages to investing in Colored Diamonds?When looking to make an investment, any investment, you need to consider several things including how you exit. Some investors will go ahead and say that it is the most important part of the investment. The first advantage of colored diamonds is exactly that…As mentioned above it is in my personal opinion that trying to sell a 1 carat D VS1 diamond will be quite difficult. Don't get me wrong, a 1 carat D VS will probably be easier selling than a 1 carat D Flawless because a D FL costs so much more while providing the end customer so little added value that the amount of people that are willing to pay this premium is very limited. For those who don't know, in VS1 diamonds you cannot see the inclusions without a loupe and for the non-professionals probably even with a loupe.It is a delicate equation. You need to find the right diamond that has enough demand and on the other side of the equation there are only few sellers - investment grade diamonds. Colored diamonds by definition fall exactly into that category. The supply is limited being that only 1 out of 10,000 diamonds is a natural colored diamond and the demand is constantly rising. They are unique and sought after. It seems that the equation keeps tilting the right way and as a diamond investor - time is on your side. Natural Yellow Diamonds - standing out in the crowdThis also takes us directly into the second advantage which is (to our opinion) that there are more reasons for colored diamonds prices to increase than in regular colorless diamonds. Consider yourself - Did you know about colored diamonds 20 years ago?There is an expectance for a strong increase in demand for diamonds (all diamonds) from the evolving markets such as China and India where the middle class is growing every year. Regardless, there is also a strong increase in demand for natural colored diamonds in matured and evolved markets that are now getting more familiar with it. Colored diamonds are by far rarer. When we connect the dots,  makes sense.What are the disadvantages and risks to investing in Diamonds?There are three major risks and disadvantages when it comes to diamond investment - Price Transparency - While other merchandises such as gold and silver have a price index that can be followed and checked in the stock exchange - diamonds do not! There is the Rapaport price list which most diamond dealers rely on but this is not enough on its own. The list is used as a benchmark and even if you can get a copy, it won't be useful for several reasons. It takes into account only the basic factors of carat weight, clarity and color. At the end, the price is determined by the market - supply and demand. Merchants buy certain diamonds above the price list and also below it. A 10% difference means a lot. Also, this list refers only to white colorless diamonds and there is no current list (or benchmark) to colored diamonds. The way to overcome this downside is doing a lot of research. Buy from a reputable merchant of is known to be fair and make sure to compare prices online. Lack of Tradability - Buying a diamond is relatively easy. However, selling one is a completely different story. There are some companies who buy diamonds just as there are some who buy gold but these will pay on the lower side of prices. You can always try and sell it on Craig's list and similar. Or, you can try selling it to other retailers but they will probably be tough negotiators and you'll have to beat their supplier either in pricing or in the rarity of your gem. The last option which is reserved to the high-end pieces is trying to sell your diamond through the auction houses. Diamond auctions arranged by Christie's and Sotheby's are luring lots of diamond investors and collectors. The problem with those is that they mostly accept the unique gems and that their fee is considered expensive by some. Patience is a Virtue -Diamonds are not stocks. There is little to no chance that the value of the diamond you bought will spike 30% the next year (not that it happens too often in stocks as well). Consider the diamonds you bought in the part of portfolio that is intended for long term investment. Remember, good things come to those who wait! An Alternative Diamond InvestmentSo, you decided that the diamond industry is fascinating (or at least has the potential to make money from it). However, you do not have enough funds or knowledge to make an investment in it just yet. There is an alternative solution… Along this article we compared investing in diamonds to investing in stocks - and pointed out the differences between the two. However, you can also invest in diamonds (alternatively) by buying stocks of diamond related companies. Unfortunately, at the time of writing these lines, there is only one ETF (Exchange Traded Fund) that tracks diamonds and gemstones companies.  is investing in a variety of firms that produce and sell diamonds. More ETFs like this are expected to rise within the next couple of years. Another way is to create a portfolio on your own.For example, approximately 70% of the diamond mining industry is held by four major companies – De Beers (which is mainly owned by British Anglo American), Alrosa (held mainly by the Russian government), Rio Tinto and BHP Billiton. While Rio and BHP are mining giants, diamond mining takes only a small portion of their businesses (and constantly talks about selling it) and they are accountant for roughly 15% of the total mining industry. You can also invest in the diamond jewelry companies such as Tiffany and Harry Winston which is a combination of a mining company and a retailer.However, there is no alternative ETF or company stock that specializes in natural colored diamonds.Are Diamonds a Good Investment? Any investment involves a portion of speculation. All you can do is try to make a smart one based on all of the information you can obtain. If we try to conclude all that was written above, not surprisingly, diamonds as an investment have their pros and of course their cons. I strongly believe that their upside and potential easily overcomes their cons. Just be aware of the downsides and use it wisely to minimize the risks involved. As Anja Winikka, site director of TheKnot.com recently told CNBC, approximately 93% of couples get married with a diamond engagement ring! Think it will change anytime soon?

Investment Diamonds: Everything You Need to Know

​YOU’VE DECIDED THAT DIAMOND INVESTMENT IS RIGHT FOR YOU. NOW COMES THE CRUCIAL STEP OF CHOOSING WHICH DIAMONDS TO INVEST IN. LET’S EXAMINE WHAT FACTORS YOU SHOULD TAKE INTO ACCOUNT WHEN PURCHASING YOUR INVESTMENT DIAMOND. We also consider ourselves an alternative investment firm trading and investing in tangible assets to diversify your portfolio. (  With the skills and knowledge our owner has in not only diamonds but a all-around Master in Business (literally!) Graduating from the 3rd best Professional MBA program of his time he has a well versed knowledge on how to maximize your portfolio! ) Our mission is to work with our clients within their needs to help bring them the highest return on the investment grade diamonds we purchase, and manage for them. We have a strategy that has been proven successful in similar markets and we will work with our clients and tailor each investment to any needs and taste wanted or required by those investing with us. Our promise is to do this by: Quality Assurance that your investments are being purchased and managed by qualified/vetted professionals from the industry that carry your best interest in mind Transparency in the way we deal with our clientele and how we manage their assets, buying only the best diamonds from the most trusted sources. Low Transaction Cost due to our networks and ability to manage your assets effectively and efficiently Liquidity guaranteed with the proper notification your investment can be turned into cash fairly quick with very little risk in losing much off your asset. With these guarantees Liberty Diamond Capital will stick by our clients throughout this whole process, making it a smooth and simple investment into a greater future. DIAMONDS AS AN INVESTMENT: THE 6 KEY FACTORS DIAMONDS’ RARITY Rarity is the most important principle when considering investing in colored diamonds. The rarer the stone is, the higher the return potential on it will be. The rarity factor will be addressed for every upcoming factor for consideration. FANCY COLORED DIAMONDS OR COLORLESS DIAMONDS? Colorless diamonds are found in nature 1000x more often than naturally colored diamonds, making colored diamonds considerably rarer and much more valuable.We will continue to discover what makes a colored diamond more or less rare, thereby making it more or less valuable. DIAMOND’S COLOR Color is one of the factors with the most influence on the price of a fancy colored diamond. Although it is true that all fancy colored diamond are much more rare than colorless diamonds, there is also a big difference between the rarity of some fancy colors compared to others. For example, black, brown and yellow diamonds are found much more frequently in nature than blue, red and orange diamonds. Are pink diamonds a good investment? and what about blue diamond investments?  DIAMOND’S INTENSITY Colored diamonds come in different intensities of color, ranging from faint to vivid. A stone with vivid intensity will be the most valuable, since diamonds with strong color are found very rarely in nature. The stronger the color, the rarer the diamond. When Considering colored diamonds as an investment though, you need to keep in mind, that a less rare (but still quite rare) light or mid colored diamond will be relatively more affordable. DIAMOND’S WEIGHT Simply put, larger stones are much rarer than smaller stones. As the carat weight of a diamond goes up, so will the value and price. FANCY DIAMOND’S SHAPE There are certain shapes that are considered more desirable than others. Rounds, princess cuts and emerald cuts have the highest value.  It is much harder to achieve the best results for the color of the diamond(learn more about how diamond cut relates to the color) in those particular shapes, therefore a properly cut round, princess or emerald cut colored diamond will not be found very often, making one very valuable. Easier cuts for colored diamonds will be slightly less valuable.  COLORED DIAMONDS INVESTMENT TIP Aside from considering all of the above factors individually, it is always important to consider how these factors interplay for a given fancy colored diamond. For example, a stone with the rarest shape but a more common color will still be less valuable than a stone with a more typical shape and a very rare color. A very large diamond of a relatively common color may be worth more than a very small diamond with a very rare color, or not. As you can see, every single fancy colored diamond is unique and the consideration of characteristics for each one is unique in order to determine its value. For this reason, we highly recommend doing the extensive research yourself and then consulting an expert before investing in a fancy colored diamond.  STRENGTHS OF DIAMOND INVESTMENTS  Historically, diamonds have  served as a way to preserve wealth and pass it along to future generations. The idea of using diamonds not just as wealth preservation, but also as a tool for wealth expansion is relatively new.  The topic of diamond investment is a controversial one.  You can find numerous articles both for and against diamond investment.  At the end of the day, it is up to each individual investor to decide what works best for them.  In order to have a better understanding of the concept of investment in diamonds, it is necessary to see the full picture, which includes its strengths and weaknesses. STRENGTHS: THE 4PS The four Cs of diamond grading is widely recognized and are known facts, but we doubt many of you have heard of the 4Ps of diamond investment.  The 4Ps of diamond investment are Portability, Privacy, Price Performance, and Preservation of Wealth. While not all the benefits of diamond investment are covered by the 4Ps, they do represent its main qualities. PORTABILITY One undeniable advantage of diamonds is their size to value ratio.  Diamonds have the most concentrated value out of all natural resources and other assets.  Several millions of dollars can be the size of one small fancy colored stone. No other asset can stand up to diamonds in that respect. The outcome of a diamond’s relatively small size is that diamonds are extremely portable, one of their greatest advantages.  As a result of their extremely concentrated value and portability, diamonds qualify as the best emergency funding.  They can be easily transported from any location to any location.  All of your wealth can fit in your pocket, become a piece of exquisite jewelry or be stored in a deposit box anywhere in the world. PRIVACY The privacy involved with diamond investment is another aspect that can be very attractive to certain investors. Diamonds provide a completely private investment for the owner because they do not require any form of registration or licensing, as many other assets do. There are no government records or any other government intrusions connected to diamond ownership. These factors, in addition to their small size, make diamonds easily concealable “from the all-seeing eye.” PRICE PERFORMANCE Diamonds have shown impressive price appreciation throughout history, and even more so in recent years.  The rarity of natural colored diamonds, the decreasing supply and substantially increasing demand of colored stones cause prices to soar at an unprecedented rate.  The potential for colored diamonds investment is phenomenal.  For example, fancy intense pinks have shown more than 400% appreciation in less than ten years.  How much the price of an individual colored diamond will appreciate is largely based on the rarity and color of the stone. Certain colored diamonds appreciate faster than the others.  It requires deep market knowledge to understand the factors behind the price performance of certain stones and knowing which stones should have higher investment potential than others. PRESERVATION OF WEALTH With the current turmoil of financial markets, wealth preservation can become a more important aspect of investment than high returns. In a world where currencies default, markets crash and “bubbles” burst, to be able to preserve your wealth might become the number one priority. Your wealth preservation is guaranteed because of the aforementioned advantages of diamond investment. Diamonds have never fallen out of favor; they keep their value, and help to preserve it for the future generations.  Diamonds are tangible assets that are largely not influenced by any economic or political changes in the world.  The hardest mineral on earth is here to help you keep your wealth undivided and to pass it on. -------------------------------------------------------------------------------------------------------------------------------------------- Bitton Diamonds is North Dallas’ premier jewelry store & source for diamonds and gemstones. With years of expertise in the fine jewelry and gemstone industry, you can expect the highest quality service by our trained staff. 

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