engagement ring proposal



Buying an engagement ring isn’t just one of the most expensive purchases you’ll probably make in your life – it’s also one of the most exciting. But along with that excitement comes some confusion, a bit of panic, and a whole lot of little questions before you ask the biggest one of all: “Will you marry me?



You’ve probably seen movies or TV shows where the guy goes into a jewelry store and leaves with a big rock ten minutes later, but that’s not the case in real life. Instead, stepping into those doors and standing in front of cases upon cases of blindingly sparkly diamonds can be incredibly intimidating. With all the factors – from how much you should spend to what style of diamond you should get – you might go from feeling pretty confident to wanting to run out of those doors as fast as you came in. Sorry, but it’s much too early for cold feet: You just need a little guidance.


Shopping for an engagement ring is actually a lot like shopping for a house or car, except the finished product is much smaller and much shinier. You can’t really just look at one and say, “Ok, I’ll take it!” You want to know what materials it’s made of, any imperfections it has, if it’s within your budget — the list goes on. You also don’t just want to say yes to something without being sure your significant other is going to love it, too. It’s a big deal and an equally big investment, so there’s nothing wrong with taking your time to find something that will check off all the qualities on your list.

You might not know the difference between yellow gold and rose gold, what the 4Cs are, or the difference between a princess and cushion cut right now, though you will soon enough. Before you know it, you’ll be such an engagement ring pro that all your buds will be coming to you for answers when it’s their turn to get hitched. Here’s everything – and we mean everything – you need to know about how to buy a ring.





How Do You Know What She Wants?


Listen up! This is a crucial step in buying an engagement ring. You have to figure out what your significant other wants because she’s going to be wearing that ring for the rest of her life (so she better like it). Luckily, there are many ways to go about finding “the one.”

Since it’s 2018, technology will be your best friend in figuring out the perfect engagement ring. If you want some hints from the recipient herself, she might just send you a link to her private Pinterest board full of ideas she’s been collecting over the years, screenshots of rings she liked on Instagram, or some inspiration from her favorite celebrities. But if you’d rather decide for yourself without her knowing, talk to her friends and family because there’s a good chance she’s let them in on some of her favorite looks over the years.


On the other hand, you could always consult an expert in the field to gain the best insight possible. Knowing the struggle and pressure that comes with the task, we requested the services of a true jewelry savant, Adam Bitton, who is president of , which has been at the forefront of bridal jewelry. So, suffice it to say, he knows a thing or two about the subject.




Bitton believes modern couples are “increasingly nixing tradition,” opting to shop together for the perfect engagement ring. However, he stresses that “if you’re planning a surprise, consider a few things.”   


The Most Popular Settings:



When you’re looking at pictures of rings or getting tips on what she likes from those close to her, keep two factors in mind: How will the ring fit with your significant other’s lifestyle and is are they the flashy or low-key type?

Bitton shares the following: “If she goes rock climbing, for example, or if she works in a medical field where gloves are necessary, you might want to go for a setting without exposed diamonds on the band, like a solitaire or channel-set ring. “If her day-to-day is less hands on, you can consider a wider range of settings like the super-popular pave setting, which features more exposed diamonds on the band,” adds Bitton.

All the different types of engagement ring settings might be making your head spin, but these are the ones you’ll see the most:



  • Solitaire: A solitaire ring is exactly what it sounds like: a single stone. With that stone, you can choose how many prongs — aka the claws that hold the diamond in place on the band — you want, which is typically 4 or 6.


  • Vintage: Vintage rings come in many different styles from certain eras — such as Victorian and Art Deco — and they each have a very distinct look.


  • Gemstone: Instead of a diamond, it’s common to pick a gemstone as the center stone, like sapphire or aquamarine.


  • Sidestone: Perfect for someone who wants a little extra bling without being too in-your-face, sidestone engagement rings have a line of pavé or a halo that makes the center stone stand out more.


  • Halo: Instead of having just a solitaire diamond, it’s common to choose to put a halo of smaller diamonds around the main stone.


  • Three-Stone: Instead of having a solitaire stone, some couples go for three-stone engagement rings for what they represent: the past, present, and future.


The Bands:


The band of the engagement ring might not seem like a huge deal compared to the stone, but it makes all the difference in how the ring looks and feels. The first thing that plays a big role is whether the band is thick or thin. How wide the band is can totally transform the look of a ring, and it’s really a preference thing. While thicker bands used to be more common, thin and delicate bands are now becoming increasingly popular.

Next comes the material. There are many different directions you can go in, but these are the most common choices:


  • Platinum: a silvery hue


  • White Gold: looks similar to platinum, but is made of a mixture of gold and white metals.


  • Yellow Gold: pure gold mixed with other metals for a yellow hue


  • Rose Gold: gold mixed with copper for a pinkish hue


  • While platinum stands alone, white, yellow, and rose gold all look slightly different depending on which karat you choose: the higher the karat, the purer the metal is. These are the most common choices you’ll see:



14k white gold

14k yellow gold

14k rose gold

18k white gold

18k yellow gold

18k rose gold


The Styles:


The styles of engagement rings are seemingly endless, but there’s something to match everyone’s personality. While some women prefer a simpler look, others love vintage rings that take inspiration from different eras with intricate details.

“Some helpful guiding questions: Does she like to keep up with the latest fashions? Is she somebody who likes to read all the fashion magazines and blogs?” If they happen to fall in this category, Bitton recommends going “for a more daring setting, like a romantic vintage engagement ring or a hyper-modern tension ring.” In the case they’re a more low-key jewelry wearer, “opting for a simple, more classic style” ring is the way to go.

You might instantly think a diamond is the way to go, but don’t forget about gemstones: Kate Middleton is rocking a blue sapphire ring, after all. There are many different gemstones to look at, but the most popular options are the following:


Sapphire: deep blue

Emerald: green

Ruby: red

Moissanite: looks very similar to a diamond

Morganite: pinkish

Aquamarine: light blue

Amethyst: purple


It's also possible to get diamonds in different colors, from the timeless yellow canary diamond to incredibly rare red and blue diamonds. The only problem? They can be even more expensive than colorless diamonds depending on the size, how vibrantly colored the diamond is, and other factors. One exception, though, is the black diamond, which is becoming more and more popular but remains much cheaper than other colored diamonds.



If you’re still feeling a little unsure of what to get your significant other, you’ll be happy to know the decision doesn’t have to be 100% yours. Bitton says there’s no harm in asking your partner what they like: “When it comes to fancier shapes, such as a heart, a pear, an oval, marquise, etc., always ask if she’s mentioned that she likes that specific shape.” Or you can always stick to the “more classic diamond shape, like round, princess, or cushion cut diamonds.” 





The great thing about engagement rings is that there’s something for every budget, no matter how small or how big it is. “One of the reasons we love collaborating with couples looking for engagement rings online is because it’s a sure-fire way to find an affordable engagement ring,” says Edelman. “The simple reason is this: online jewelers have less overhead, so they can sell the same products — and usually a much bigger selection — for less than brick and mortar stores.”

According to Bitton, the average amount spent in the U.S. on an engagement ring is a little over $6,000. But in bigger cities like New York, she finds people are spending closer to $10,000. “People aren’t specifically going by the ‘one month’s salary’ rule anymore, but it can sometimes happen coincidentally that that’s what they end up spending,” she says. “Most people are sitting down and saying ‘What can I feasibly spend?” or “What do I personally feel is the appropriate amount to spend on something like this?”

Really, there’s no right answer or rule: You can get a beautiful $500 engagement ring, or a beautiful $50,000 engagement ring. But when you’re deciding how much money to fork out, pay close attention to the 4Cs, which can make a huge difference in how much bang you get for your buck.


Lastly, in terms of budget, Bitton claims you should look for a “money-back guarantee (no restocking fees), free ring resizing and 24/7 customer service.” This will help you as a buyer feel “secure with your purchase, knowing exactly what you’re getting before it arrives safely at your door.”





So you’re probably wondering what the 4Cs everyone keeps talking about are. To put it simply, they’re the four very important aspects of how the diamond looks and just how big and shiny it is: carat, color, clarity, and cut.



The carat refers to the diamond's weight — not the size, like most people assume. The range differs depending on where you buy your ring, but you can typically find something as small as .25 carats to something as large as 5 carats and up. It all depends on preference (and your budget): some women prefer something dainty, while others want something that really stands out.

Obviously the bigger the ring, the more expensive it gets. Luckily there’s an easy way to make a diamond look bigger without increasing the carat size. “The most common size is going to be a little larger than a carat, and the best way to make it look bigger is by adding a halo around the surface,” Bitton says. “You’re taking a diamond that’s one carat in the middle, but you’re giving it the surface area of a two-carat diamond simply by adding that extra perimeter around it. When the halo is done seamlessly, you really can’t tell where the diamond in the center starts and ends.”



When you think of a diamond, you probably think of something really clear. The color of a diamond is graded on the absence of color, with a scale that ranges from D, E, and F as the most colorless to Z, Y, and Z, which have a visibly yellow tint. The most popular types are colorless and near colorless, and those also cost the most.



Clarity refers to the number, size, and position of the diamond's imperfections. The GIA Clarity Scale ranges from Flawless (FL) where no imperfections are visible to a skilled grader using 10x magnification to I1, I2, and I3 (Included) where imperfections are easy to spot under 10x magnification. “The imperfections could be everything from a black dot or grey line to a cloud within the diamond,” Bitton says. “No diamond is really perfectly pure, but the closer and higher up it is on the scale, the more flawless it is. The goal is not being able to see any of those imperfections with the naked eye; that will take away from the sparkle of the diamond.”



The cut of the diamond doesn’t refer to the shape of the diamond. It's actually talking about the diamond's proportions, symmetry, and polish — aka what makes it sparkle. Cut can be a little tricky, though, because GIA only assigns cut grades to round diamonds, which range from poor to excellent.

“When it comes to a shape — like cushion cut or oval, for example — it’s something where you’ll have to sit down and look at the diamond’s proportions and evaluate for yourself,” Bitton says.

Aside from the standard round diamonds, there are plenty of other cuts that make for a beautiful engagement ring that are equally dazzling:



Round: a standard circle shape

Princess: a square or rectangular outline

Emerald: a rectangular outline that has a step cut with rows of pavilion

Asscher: a square cut Emerald with a deeper pavilion

Cushion: a square with rounded corners

Marquise: a long and narrow football-shape

Radiant: a square shape with cut corners

Oval: a standard oval shape

Heart: a standard heart shape

Pear: a standard pear shape


How to Avoid Dodgy Diamonds



When you’re looking for the perfect diamond ring, make sure you’re buying from a trustworthy retailer and your diamond is certified by a reputable source, like GIA or EGL. If you get a certificate from another source, the quality of the diamond might not be as good. “If you’re getting a certificate from a certifier that’s not well-known, they may be more lenient. The diamond could be certified, but it could be 2 or 3 grades lower than what a stricter certifier would go by,” Bitton says.

Besides making sure your diamond has a reputable certificate, there are also things to look out for that your certificate won’t tell you. “The certificate isn’t going to tell you if the imperfection in the diamond is visible to the naked eye. It shows you it’s there, but it doesn’t tell you if it takes away from the sparkle of the diamond,” she continues. “It’s definitely important to not just go off the certificate alone. Make sure you see the diamond in person if you can.”


If seeing the diamond up close isn’t an option, there are many companies that have high-quality videos of the diamond you can look at online, as well as magnified and zoomed-in shots.


How to Save on Your Ring



There are many different factors that go into picking the perfect engagement ring, but one thing to keep in mind is it doesn’t have to be perfect and there are lots of ways you can save money and still have a diamond that will sparkle and shine for years to come.

In place of diamonds, moissanite — a gemstone that looks incredibly similar to diamonds — is becoming more and more popular. The sparkle might not be quite the same as a diamond, but it's still beautiful and can allow you to get a bigger gemstone for a lower cost. You could also look into morganite, a pinkish gemstone that looks especially stunning with a rose gold band. It also costs much lower than a standard diamond.

Aside from using a different gemstone, you can also knock off some of the cost by cutting back on one of the 4Cs.

“If someone is trying to save a little bit and work their budget tighter, clarity is important but it’s also the first place you can give up a little bit. I find that it’s the least obvious to the eye,” Bitton says. “If you get a slightly larger diamond, don’t spend the extra money on clarity; the larger diamond will show up more prominently. The same thing goes for color. If you give up a little on clarity, you can get a diamond that looks visibly whiter. When you’re looking straight at the ring, you might see that the diamond has a tint of yellow to it quicker than you’d see if the diamond has a tiny imperfection somewhere.”


Some other ways you can save money on an engagement ring are by going with a non-traditional design that doesn't include a center stone, looking into lab-grown diamonds from retailers like Brilliant Earth, or finding a unique vintage ring that suits your significant other's personality. You can also opt for inexpensive settings that look great, like a solitaire diamond with a platinum band. It’s simple, romantic, and inexpensive depending on the size of the diamond.


Where to shop


When searching for the perfect engagement ring, be sure to shop at local, trusted jewelers such as Bitton Diamonds, an engagement ring store in Dallas, TX. Bitton Diamonds has been serving the Dallas community for years and is led by GIA Gemologist Adam Bitton. Visit for more information.


About the Author:

Alex Collins is the leading expert in digital marketing for the Jewelry Industry. With years of experience, his team achieves results better than any other marketing agency for this industry. You can visit his website at









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